David G. White, Jr
July 24, 2020 Forthcoming
Reference - 264 Pages
ISBN 9780367280864 - CAT# 312778
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Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture shaping and change programs in organizations often amount to little more than sloganeering with minimal impact on the lived experience of employees.
This book bridges the gap between the latest research on cognitive science and culture, providing a valuable guide for change leaders, CEOs, and practitioners on how to sustainably work with and change this important resource. It answers many of the major questions that have plagued culture work, such as:
What we are learning about culture from the last 30 years of cognitive science gives us the foundation for far more impactful and sustainable interventions than have been possible to date. This book explains why, showing how everyday business practices well beyond HR are key to culture change. Why? Because the brain’s synaptic plasticity can only be altered through new, sustained and widespread organizational habits and routines. This groundbreaking, practical guide will show you finally how to realize the full power of culture as a transformational, empowering and competitive resource.
1. The 5 Myths of Culture
2. What’s Wrong with Corporate Culture?
3. Where Culture Comes From
4. Invisible Hands, Invisible Walls
5. Change the Practice, Change the Culture
Epilogue: The Way Forward