Today’s best hope for US business plans is not in the manufacturing process design and delivery processes -- It must be based on greatly improved innovation leadership, design engineering capability, and sales and marketing innovation. These three areas have been sadly lacking significant performance improvement during the past 20 years.
The magic word for US business is “simplification." Most of the books written to date focus on the design aspect of the Innovation System Cycle, which is less than 15% of the total innovative system. Focusing on creation is only the start -- the rest of the innovation system cycle is what turns an idea into a profitable business. Techniques in this book are directed at key tasks across the innovative process, such as maximizing quality, productivity, maintainability, usability, and reliability, while focusing on reducing the product cycle time and costs within the innovative process.
This book uses more than 50 different approaches/concepts, which leads the reader in a very simple method for understanding, establishing, and effectively using an innovative system to provide a significant marketing advantage. Previous books have focused on what to do -- this book focuses on how to do it. It transforms a complicated complex system into easy-to-use and understand methodology.
Table of Contents
Chapter 1. Innovation – What is It? How Do you Do It? Who Does It?
Chapter 2. The Creative and Innovative Story
Chapter 3. Setting the Stage
Chapter 4. Overview of the 76 Most Used Innovation Tools, Methods and Techniques
Chapter 5. Organizational and Operational Tools, Methods, and Techniques
Chapter 6. Evolutionary and Improvement Tools, Methods and Techniques
Chapter 7. Creative Tools, Methods, and Techniques
Chapter 8. Now the Honeymoon is Over
Chapter 9. Summary
Appendix A. Glossary
Appendix B: Innovation Maturity Online Survey