Business & Management

Product Development

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Success Is Assured: Satisfy Your Customers On Time and On Budget by Optimizing Decisions Collaboratively Using Reusable Visual Models

1st Edition

Penny W. Cloft, Michael N. Kennedy, Brian M. Kennedy
September 20, 2018

"Success is Assured" was born from a pair using those design practices over a century ago: The Wright Brothers. They set about methodically learning the causal relationships between the different design decisions they needed to make and the performance of the airplane. The Wright Brothers...

Lean Development and Innovation: Hitting the Market with the Right Products at the Right Time

1st Edition

Luciano Attolico
September 17, 2018

Using Toyota's principles for product and process development, this book focuses the implementation of the Lean system during the past 10 years in dozens of corporations across various industries. The book highlights all steps on the journey from common trouble area to remarkable results. As it is...

The Framework for Innovation: A Guide to the Body of Innovation Knowledge

1st Edition

Frank Voehl, H. James Harrington, Rick Fernandez, Brett Trusko
September 13, 2018

The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation...

Visible Knowledge for Flawless Design: The Secret Behind Lean Product Development

1st Edition

Allen C. Ward, Dantar P. Oosterwal, Durward K. Sobek II
April 17, 2018

Visible knowledge is a tool nearly lost in the West, but it has been used to great effect by Toyota in its 50-year march from noncompetitiveness to its current status as the second largest automobile company in the world. It is key for the 50% growth in market share Toyota plans for this decade...

Green Engineering: Innovation, Entrepreneurship and Design

1st Edition

Riadh Habash
November 08, 2017

This is a primary text project that combines sustainability development with engineering entrepreneurship and design to present a transdisciplinary approach to modern engineering education. The book is distinguished by extensive descriptions of concepts in sustainability, its principles, and its...

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

1st Edition

Al Iannuzzi
August 09, 2017

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3...

Design for Profitability: Guidelines to Cost Effectively Manage the Development Process of Complex Products

1st Edition

Salah Ahmed Mohamed Elmoselhy
July 26, 2017

Since the success of products significantly depends on the quality of product performance, inadequate management of the product design process can lead to improper performance of products that can result in significant long-term business losses. Design for Profitability: Guidelines to Cost...

Out of the Lab and On the Market: How Sony Computer Science Labs (SonyCSL) Turn Research into Profits

1st Edition

Tetsu Natsume, Mario Tokoro
July 07, 2017

Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally...

Simple: Killing Complexity for a Lean and Agile Organization

1st Edition

Barry L. Cross
May 01, 2017

The parameters of competition in business today are changing -- big does not necessarily beat small anymore; fast is beating slow. Agility, speed, and flexibility are the key elements of a successful strategy and execution in the corporate world as wells as in government agencies, health care, and...

Industrial Design Engineering: Inventive Problem Solving

1st Edition

John X. Wang
February 09, 2017

Designing new products and improving existing ones is a continual process. Industrial design engineering is an industrial engineering process applied to product designs that are to be manufactured through techniques of production operations. Excellent industrial design engineering programs are...

The Innovation Factory

1st Edition

Gilles Garel, Elmar Mock
March 18, 2016

The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The...

Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company

1st Edition

Norbert Majerus
August 13, 2015

In 2005, Goodyear’s research and development (R&D) engine was not performing up to its full potential. The R&D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by...

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