Satellite Marketing: Using Social Media to Create Engagement

Kevin Popovic

May 24, 2016 by Productivity Press
Reference - 224 Pages - 54 Color Illustrations
ISBN 9781482256147 - CAT# K24048

USD$39.95

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Features

  • Provides a complete understanding of social media, simply explained by an accomplished practitioner
  • Identifies the opportunities for social media within integrated marketing communications
  • Teaches a proven process to create an actionable strategic plan, based on measurable goals
  • Provides case stories, business reference, and academic citations

Summary

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message.

Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.

Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you:

  • Develop an effective social media strategy to boost sales and brand awareness
  • Identify and target relevant markets
  • Create, deploy, and maintain effective satellites
  • Measure the success of your satellite marketing campaigns

The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance.

This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

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