Business & Management

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New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2017), May 18-20, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland

Lenka Štofová, Petra Szaryszová
September 28, 2017

Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to...

Innovations in E-Systems for Business and Commerce

Seifedine Kadry, Abdelkhalak El Hami
September 08, 2017

Innovations in E-Systems for Business and Commerce presents some of the latest research and direction in the field of e-business and e-commerce. With up-to-date information for top researchers from around the world, the volume covers a wide selection of topics on innovations in e-business and...

Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
August 18, 2017

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and...

Tourism Marketing: A Strategic Approach

Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari
June 19, 2017

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create...

Data Mining for Design and Marketing

Yukio Ohsawa, Katsutoshi Yada
June 07, 2017

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable...

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business

Laure Claire Reillier, Benoit Reillier
April 10, 2017

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform...

Making a Difference in Marketing: The Foundation of Competitive Advantage

Jonathan Cahill
March 15, 2017

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this...

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
July 06, 2016

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and...

Satellite Marketing: Using Social Media to Create Engagement

Kevin Popovic
May 24, 2016

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your...

Lean for Sales: Bringing the Science of Lean to the Art of Selling

Sean Gillespie, Michael V. Testani, Sr., Sreekanth Ramakrishnan
February 25, 2016

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams,...

Odyssey --The Business of Consulting: How to Build, Grow, and Transform Your Consulting Business

Imelda K. Butler, Shayne Tracy
May 14, 2015

This book provides consultants with a career framework to build, grow, and transform their consulting businesses by becoming brilliant at the basics. The Odyssey process challenges current thinking and offers a methodology to help readers rise to the top of the profession by applying leading-edge...

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