The Business Developer's Playbook: Relationship Selling Principles and the DNA of Dialogue Selling
New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2017), May 18-20, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland
The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation
September 18, 2018
This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different...
Lenka Štofová, Petra Szaryszová
September 28, 2017
Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to...
Seifedine Kadry, Abdelkhalak El Hami
September 08, 2017
Innovations in E-Systems for Business and Commerce presents some of the latest research and direction in the field of e-business and e-commerce. With up-to-date information for top researchers from around the world, the volume covers a wide selection of topics on innovations in e-business and...
Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
August 18, 2017
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and...
Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...
June 19, 2017
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...
Yukio Ohsawa, Katsutoshi Yada
June 07, 2017
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable...
Laure Claire Reillier, Benoit Reillier
April 10, 2017
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform...
March 15, 2017
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this...
Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
July 06, 2016
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and...
May 24, 2016
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your...
Sean Gillespie, Michael V. Testani, Sr., Sreekanth Ramakrishnan
February 25, 2016
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams,...
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