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Production Management and Business Development: Proceedings of the 6th Annual International Scientific Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2018), May 17-19, 2018, Košice, Slovak Republic and Uzhhorod, Ukraine

1st Edition

Bohuslava Mihalčová, Petra Szaryszová, Lenka Štofová, Michal Pružinský, Barbora Gontkovičová
November 20, 2018

Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can....

Green Consumerism: Perspectives, Sustainability, and Behavior

1st Edition

Ruchika Singh Malyan, Punita Duhan
November 15, 2018

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically...

The Business Developer's Playbook: Relationship Selling Principles and the DNA of Dialogue Selling

1st Edition

Peter Nixon
September 18, 2018

This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different...

New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2017), May 18-20, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland

1st Edition

Lenka Štofová, Petra Szaryszová
September 28, 2017

Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to...

Innovations in E-Systems for Business and Commerce

1st Edition

Seifedine Kadry, Abdelkhalak El Hami
September 08, 2017

Innovations in E-Systems for Business and Commerce presents some of the latest research and direction in the field of e-business and e-commerce. With up-to-date information for top researchers from around the world, the volume covers a wide selection of topics on innovations in e-business and...

Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

1st Edition

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
August 18, 2017

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and...

Tourism Marketing: A Strategic Approach

1st Edition

Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

1st Edition

Vinnie Jauhari
June 19, 2017

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

Data Mining for Design and Marketing

1st Edition

Yukio Ohsawa, Katsutoshi Yada
June 07, 2017

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable...

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business

1st Edition

Laure Claire Reillier, Benoit Reillier
April 10, 2017

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform...

Making a Difference in Marketing: The Foundation of Competitive Advantage

1st Edition

Jonathan Cahill
March 15, 2017

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this...

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

1st Edition

Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
July 06, 2016

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and...

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