Business & Management

Sales, Marketing & Service

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Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

1st Edition

Howard Feiertag
August 29, 2019

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers...

Timeless Leadership Truths: The Origins and Applications of Business Strategy

1st Edition

Norton Paley
August 09, 2019

The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new...

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

1st Edition

Art Weinstein, William C. Johnson
May 23, 2019

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s)....

M-Commerce: Experiencing the Phygital Retail

1st Edition

Punita Duhan, Anurag Singh
February 26, 2019

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are...

Production Management and Business Development: Proceedings of the 6th Annual International Scientific Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2018), May 17-19, 2018, Košice, Slovak Republic and Uzhhorod, Ukraine

1st Edition

Bohuslava Mihalčová, Petra Szaryszová, Lenka Štofová, Michal Pružinský, Barbora Gontkovičová
November 20, 2018

Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can....

Green Consumerism: Perspectives, Sustainability, and Behavior

1st Edition

Ruchika Singh Malyan, Punita Duhan
November 15, 2018

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically...

The Business Developer's Playbook: Relationship Selling Principles and the DNA of Dialogue Selling

1st Edition

Peter Nixon
September 18, 2018

This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different...

New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2017), May 18-20, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland

1st Edition

Lenka Štofová, Petra Szaryszová
September 28, 2017

Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to...

Innovations in E-Systems for Business and Commerce

1st Edition

Seifedine Kadry, Abdelkhalak El Hami
September 08, 2017

Innovations in E-Systems for Business and Commerce presents some of the latest research and direction in the field of e-business and e-commerce. With up-to-date information for top researchers from around the world, the volume covers a wide selection of topics on innovations in e-business and...

Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

1st Edition

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
August 18, 2017

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and...

Tourism Marketing: A Strategic Approach

1st Edition

Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

1st Edition

Vinnie Jauhari
June 19, 2017

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

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