Published April 17, 2013
Reference - 301 Pages - 2 B/W Illustrations
ISBN 9781466565401 - CAT# K16098
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Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, Frederick the Great, Napoleon, and other renowned strategists.
The collective insights of these legendary strategists span 2,500 of combative history and have survived meticulous analysis by scholars. Applied to current competitive business conditions, their time-tested rules and guidelines will prepare you to deal with such issues as: preventing competitors from disrupting your overall growth plans, protecting yourself from a rival’s take-over strategies, and strengthening long-term customer relationships.
Whether you operate as a multinational firm maneuvering for position in a global arena, or a regional business fighting an everyday battle for survival, the foundational principles provided can reinforce your understanding and practice of strategy. The book defines the historical origins of strategy and supplies timeless insight into how successful leaders have implemented comprehensive strategy plans. It also explains how to:
The book includes three special features:
The lessons gleaned from military history and strategy can be indispensable in the everyday management of your people and resources. By tapping into the universal logic and historic lessons of strategy, you will fortify your ability to think like a master strategist and add greater precision to your decision-making—thereby allowing you to outthink, outmaneuver, and outperform your competition.
Apply Strength against Weakness: Maneuver by Indirect Strategy
Maneuver by Indirect Strategy
Developing an Indirect Strategy
Define Your Strategic Goals
What Are Your Organization’s Distinctive Strengths or Areas of Expertise?
What Business Should Your Organization Be in over the Next Three to Five Years?
What Segments or Categories of Customers Will Your Company Serve?
What Additional Functions Are You Likely to Fulfill for Customers as You See the Market Evolve?
What New Technologies Will Your Firm Require to Satisfy Future Customer Needs?
What Changes Are Taking Place in Markets, Consumer Behavior, Competition, Environment, and the Economy That Are Likely to Impact Your Company?
Determine the Resources Needed to Achieve Your Goal
Gather Competitive Intelligence
Implement the Strategy
Develop a Post Strategy
Improve Chances for Securing a Competitive Lead: Act with Speed
The Force Multiplier behind Your Business Strategy: Leadership