The Management of International Tourism (RLE Tourism)

1st Edition

Stephen F Witt, Michael Z Brooke, Peter J. Buckley

Routledge
Published April 28, 2014
Reference - 220 Pages
ISBN 9781138007666 - CAT# Y164185
Series: Routledge Library Editions: Tourism

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Summary

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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