By Various
December 05, 2012
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, ...
Edited
By Gregory Ashworth, Brian Goodall
April 28, 2014
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering ...
By Stephen Witt, Michael Brooke, Peter Buckley
April 28, 2014
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular ...
Edited
By Gregory Ashworth, Peter Larkham
March 07, 2014
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible...
Edited
By Brian Goodall, Gregory Ashworth
March 07, 2014
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative ...
By Peter Murphy
March 07, 2014
Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism ...