The Business of Humanity: Strategic Management in the Era of Globalization, Innovation, and Shared Value

John Camillus, Bopaya Bidanda, N. Chandra Mohan

June 28, 2017 by Productivity Press
Reference - 173 Pages - 19 B/W Illustrations
ISBN 9781138197466 - CAT# K31277

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Features

  • Provides a hands-on understanding of how to implement this powerful and rewarding approach to simultaneously adding economic value and enhancing social benefit.
  • Details an informed understanding and response to the shortcomings and inadequacies of accounting numbers and, more importantly, the proven synergy of economic and social value-added.
  • Includes statements by highly regarded business executives while supplemented by the documented shortcomings of the traditional focus on accounting profits as a measure of strategic performance.

  • Identifies the environmental mega forces -- the inevitability of globalization, the imperative of innovation, and the importance of shared value -- that demand the attention and responses from managers.

Summary

Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced—building "humanity" into their business models as the driver of economic, environmental, and social sustainability. This fascinating development is a widely observable global phenomenon.

The "Business of Humanity®" (BoH) Proposition is the synthesis of counter-intuitive but simple and powerful ideas about how companies can add value in today’s globalized and fast-changing world. The task of BoH Strategies is to overcome three critical challenges characterizing today’s business environment, namely disruptive technologies, conflicted stakeholders, and unknowable futures. BoH Strategies are designed to convert these challenges into opportunities for enhanced sustainability on all three dimensions—economic, environmental and social. Written by leading experts with decades of experience, this book:

  • Provides a hands-on understanding of how to implement this powerful and rewarding approach to simultaneously add economic value and enhance social benefit
  • Includes the experiences and approaches of highly regarded business executives and successful organizations
  • Responds to the critical challenges created by three environmental mega forces – the inevitability of globalization, the imperative of innovation, and the importance of shared value.

This book is based on lessons drawn from the real world and provides a compelling rationale for the power of the BoH Proposition. The pragmatic framework and process offered enable companies to develop and confidently implement value-adding strategies based on the BoH Proposition.