Introduction to Market Access for Pharmaceuticals

1st Edition

Mondher Toumi

CRC Press
Published January 4, 2017
Reference - 204 Pages - 25 B/W Illustrations
ISBN 9781138032187 - CAT# K30689

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Summary

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.