Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

1st Edition

Art Weinstein, William C. Johnson

CRC Press
Published May 23, 2019
Reference - 388 Pages
ISBN 9780367230180 - CAT# K422083
Series: Routledge Revivals

USD$199.00

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Summary

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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