Corporate Public Relations: A New Historical Perspective

1st Edition

Marvin N. Olasky

Routledge
Published February 12, 2011
Reference - 190 Pages
ISBN 9780415515498 - CAT# Y134773
Series: Routledge Communication Series

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Summary

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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