View All Book Series

BOOK SERIES


Routledge Communication Series


About the Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

351 Series Titles

Per Page
Sort

Display
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

7th Edition

Forthcoming

Richard M. Perloff
July 17, 2020

Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and...

Televised Presidential Debates and Public Policy

Televised Presidential Debates and Public Policy

2nd Edition

Forthcoming

Sidney Kraus
June 30, 2020

With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research

Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research

1st Edition

Forthcoming

Silvia Knobloch-Westerwick
June 01, 2020

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media...

Handbook of Visual Communication: Theory, Methods, and Media

Handbook of Visual Communication: Theory, Methods, and Media

2nd Edition

Forthcoming

Sheree Josephson, James Kelly, Ken Smith
April 29, 2020

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline....

African American Communication: Examining the Complexities of Lived Experiences

African American Communication: Examining the Complexities of Lived Experiences

3rd Edition

Ronald L. Jackson II, Amber L. Johnson, Michael L. Hecht, Sidney A. Ribeau
November 28, 2019

Now in its third edition, this text examines how African Americans personally and culturally define themselves and how that definition informs their communication habits, practices, and norms. This edition includes new chapters that highlight discussions of gender and sexuality, intersectional...

Communication Research Measures III: A Sourcebook

Communication Research Measures III: A Sourcebook

1st Edition

Elizabeth E. Graham, Joseph P. Mazer
September 30, 2019

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an...

Political Public Relations: Concepts, Principles, and Applications

Political Public Relations: Concepts, Principles, and Applications

2nd Edition

Jesper Stromback, Spiro Kiousis
August 14, 2019

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political...

Advertising and Public Relations Law

Advertising and Public Relations Law

3rd Edition

Carmen Maye, Roy L. Moore, Erik L. Collins
July 09, 2019

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the...

Media Effects: Advances in Theory and Research

Media Effects: Advances in Theory and Research

4th Edition

Mary Beth Oliver, Arthur A. Raney, Jennings Bryant
June 28, 2019

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments,...

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

7th Edition

Helen Katz
May 21, 2019

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying...

Advertising Theory

Advertising Theory

2nd Edition

Shelly Rodgers, Esther Thorson
May 01, 2019

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

Analyzing Media Messages: Using Quantitative Content Analysis in Research

Analyzing Media Messages: Using Quantitative Content Analysis in Research

4th Edition

Stephen Lacy, Daniel Riffe, Brendan R. Watson, Frederick G. Fico
April 01, 2019

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring...

AJAX loader