Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

1st Edition

Sylvia M. Chan-Olmsted

Routledge
Published May 18, 2006
Reference - 384 Pages
ISBN 9780805862119 - CAT# ER8655
Series: Routledge Communication Series

For Instructors Request Inspection Copy

USD$42.95

Add to Wish List
FREE Standard Shipping!

Summary

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title