1st Edition

Food, Consumers, and the Food Industry Catastrophe or Opportunity?

By Gordon W. Fuller Copyright 2001

    During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications. How will they affect the worldwide economics and management of agriculture? food legislation? the environment? the determination of foo

    An Overview of the Present Status. Consumers and Consumerism. Marketing and the Marketplace.
    Retailing the Arena for Marketing. Nutrition and Health. Food Legislation and Food Safety. The Impact of New Technologies. The Face of Food Industry. Summary and Conclusions.

    Biography

    Gordon W. Fuller