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Brand Management Books
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Brand Management
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Strategic Brand Licensing
: Building Brand Value through Enduring Partnerships
Maria Cristina Longo, Pete Canalichio
Apr. 30th, 2024
$48.95
Luxury Brand and Art Collaborations
: Postmodern Consumer Culture
Federica Carlotto
Apr. 11th, 2024
$64.95
Creative Advertising Concept and Copy
: A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
Apr. 8th, 2024
$46.95
Corporate Branding in Logistics and Transportation
: Recent Developments and Emerging Issues
Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Mar. 5th, 2024
$170.00
Fashion Marketing
: an anthology of viewpoints and perspectives
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
Mar. 1st, 2024
$45.00
Managing Sustainable Luxury and Digitalization
: Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
Mario D. Schultz, Peter Seele
Feb. 29th, 2024
$170.00
Sports Marketing
Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
Jan. 31st, 2024
$180.00
Foundations of Corporate Heritage
John Balmer
Jan. 29th, 2024
$52.95
Stadia Naming Rights in Sport
Leah Gillooly, Terry Eddy, Dominic Medway
Jan. 29th, 2024
$26.99
The Brand and Its History
: Trademarks, Branding and National Identity
Patricio Sáiz, Rafael Castro
Jan. 29th, 2024
$54.99
The Rise of Positive Luxury
: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided Batat
Jan. 29th, 2024
$54.99
The Routledge Companion to Corporate Branding
Oriol Iglesias, Nicholas Ind, Majken Schultz
Jan. 29th, 2024
$58.99
1st Edition
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
By Maria Cristina Longo, Pete Canalichio
April 30, 2024 by Routledge
170 Pages 38 Color Illustrations
$48.95
1st Edition
Luxury Brand and Art Collaborations
Postmodern Consumer Culture
By Federica Carlotto
April 11, 2024 by Routledge
124 Pages
$64.95
1st Edition
Creative Advertising Concept and Copy
A Practical, Multidisciplinary Approach
By Georgia-Zozeta Miliopoulou
April 08, 2024 by Routledge
212 Pages
$46.95
1st Edition
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Edited By Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
March 05, 2024 by Routledge
220 Pages 7 B/W Illustrations
$170.00
1st Edition
Fashion Marketing
an anthology of viewpoints and perspectives
Edited By Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
March 01, 2024 by Routledge
500 Pages
$45.00
1st Edition
Managing Sustainable Luxury and Digitalization
Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
By Mario D. Schultz, Peter Seele
February 29, 2024 by Routledge
140 Pages 7 B/W Illustrations
$170.00
3rd Edition
Sports Marketing
By Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
January 31, 2024 by Routledge
490 Pages 155 Color Illustrations
$180.00
1st Edition
Foundations of Corporate Heritage
Edited By John Balmer
January 29, 2024 by Routledge
346 Pages 21 B/W Illustrations
$52.95
1st Edition
Stadia Naming Rights in Sport
By Leah Gillooly, Terry Eddy, Dominic Medway
January 29, 2024 by Routledge
88 Pages
$26.99
1st Edition
The Brand and Its History
Trademarks, Branding and National Identity
Edited By Patricio Sáiz, Rafael Castro
January 29, 2024 by Routledge
428 Pages
$54.99
1st Edition
The Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Edited By Wided Batat
January 29, 2024 by Routledge
260 Pages 18 B/W Illustrations
$54.99
1st Edition
The Routledge Companion to Corporate Branding
Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz
January 29, 2024 by Routledge
534 Pages 54 B/W Illustrations
$58.99
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