Following 2016's Creative, Evolving, Relevant: Communicating the Library's Value, which focused on the ways librarians communicate the library's value to students and faculty members, this white paper explores the ways librarians communicate value to decision-makers such as university administrators.
This White Paper is the first of its kind from Taylor & Francis: Working in partnership to create an expanded perspective on our communities – sharing trends and themes that broaden the discussion and inspire new ideas.
Marketing and outreach are the backbone of an academic library’s advocacy. In order to advocate successfully, libraries need to determine who their constituents are and how to best market their programs and services to them. Fill out the form to the right to receive your free download of the white paper Marketing Academic Library Resources & Services, a collaborative white paper of Taylor & Francis and Choice.