1st Edition

The Toyota Way in Sales and Marketing

By Yoshio Ishizaka Copyright 2017
    212 Pages
    by Productivity Press

    This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

    Biography

    Yoshio Ishizaka