Designing with Smell Practices, Techniques and Challenges

Foreword

Introduction

Kate McLean, Dominic Medway, Chris Perkins and Gary Warnaby

Part I Olfactory Art

Preface

David Howes

Smell the City: A Participatory Art Installation

Victoria J E Jones

An Olfactory Space

Gwenn-Aël Lynn

The Smell of Snow: Experiencing Wonderland through Multisensory Art

Melissa Westbrook

Part II Representing Smell

Preface

Chris Perkins

The GhostFood Project: Enhancing Flavor through Personalized Smellscapes

Miriam Songster

Smellscape Narratives: Designing Olfactory Spaces as Infrastructure for Embodied Storytelling

Julia Feuer-Cotter

Communicating and Mediating Smellscapes: The Design and Exposition of Olfactory Mappings

Kate McLean

Part III Smellscape Design and Monitoring

Preface

Jean-Paul Thibaud

The Design of Urban Smellscapes with Fragrant Plants and Water Features

Jieling Xiao, Malcolm Tait and Jian Kang

Stop and Smell the Flowers: Plant Scent in a Healing Forest Garden for Patients with Stress-Related Illness

Victoria L. Lygum

The Creation of Seoul Scent: Invisible Beauty

EunSook Kwon

Design with Smells: The Environmental Scientist’s Perspective

Michael Bull

Part IV Retail, Scent and Service Design

Preface

Charles Spence

Designing Smell into the Consumer Experience

Dominc Medway and Gary Warnaby

The Use of Scent in Out of Home (OOH) Advertising

Prask Sutton

Scent and Brand Storytelling

Claire Sokell Thompson with contribution from Jo Barratt

Olfactory Control, Aroma Power and Organizational Smellscapes

Kathleen Riach and Samantha Warren

Part V Smell Learning Environments

Preface

Kevin Thwaites

Experiential Learning and Olfactory Architectures: Accommodating Smell in Teaching Practices in the Built Environment

Victoria Henshaw

Culturalizing Scent: Current Steps towards Integrating the Sense of Smell in Art and Design Education

Ashraf Osman, Claus Noppeney and Nada Endrissat

Olfactory Education in Art and Design

Jo Norman and Nicola Pozzani

Situating Olfactory Literacies: An Intersensory Pedagogy by Design

Melanie McBride and Jason Nolan

Part VI Historic and Theatrical Smellscapes

Preface

Jonathan Reinarz

Inhaling Futurism: On the Use of Olfaction in Futurism and Olfactory (Re)constructions Carol Verbeek

A Dead Man's Nose: Using Smell to Explore the Battlefield of Waterloo

Stuart Eve

Olfactory Design Element in Theatre: The Practical Considerations

Michael McGinley and Charles McGinley

The Nose Onstage: Olfactory Perceptions and Theatrical Dimension

Anna D'Errico

Part VII Smell Capture, Distillation and Diffusion

Preface

Alexander Horowitz

A DIY Guide for Extracting Scent in Your Kitchen

Olivia Alice Clemence

Scenting the Antiseptic Institution

Brian Goeltzenleuchter

Indeterminate Ecologies of Scent

Debra Riley Parr

Afterword

Jim Drobnick

Biography

The late Victoria Henshaw’s last post was as a Lecturer in Urban Design and Planning at the University of Sheffield, UK. Her research focused upon experiences and design of cities and buildings according to the senses, and smell in particular. Victoria led smellwalks in cities around the world, wrote the blog Smell and the City, and was author of Urban Smellscapes: Understanding and Designing City Smell Environments (2013). Victoria’s work featured in broadcast, print and electronic media including BBC Radio 4, The New York Times, New Scientist, The Guardian, The Times, The Independent and Wired magazine amongst others.

Kate McLean is a Programme Director for Graphic Design at Canterbury Christ Church University, UK, and a part-time PhD candidate in Information Experience Design at the RCA, London. Her research through design investigates possibilities for rendering 'eye-visible' and communicating the space between a smell's source and the human nose through practices of smellwalking and smellscape mapping in cities around the world. She has published in Leornardo and Communication Design and her smellmap research has received international coverage, most recently in the New Yorker, BBC Radio 4 and the Australian Broadcasting Corporation.

Dominic Medway is a Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. Dominic’s work is primarily concerned with the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer. He has published extensively in a variety of leading academic journals, including: Environment & Planning A, Tourism Management, Journal of Environmental Psychology, Cities, European Journal of Marketing and Marketing Theory.

Chris Perkins is Reader in Geography at the University of Manchester, UK, where he has taught since 1998, having previously run the university’s map libraries. His research interests lie at the interface between mapping technologies and social and cultural practices, with ongoing research into performative aspects of contemporary mapping behaviour, an interest in sensory mapping, and an emerging interest in play. Chris was Chair of the International Cartographic Association Maps and Society Research Commission and is the author of numerous books and academic articles.

Gary Warnaby is Professor of Retailing and Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research interests focus on the marketing of places and retailing. Results of this research have been published in various academic journals in both the management and geography disciplines, including Environment and Planning A, Journal of Business Research, Journal of Marketing Management and European Journal of Marketing. He was co-author of Relationship Marketing: A Consumer Experience Approach, co-editor of Rethinking Place Branding, and has contributed to numerous edited books.