1st Edition
The Global Business of Coaching A Meta-Analytical Perspective
Coaching has become a global business phenomenon, yet the way that coaching has evolved and spread across the globe is not unproblematic. Some of these challenges include: different types/genres of coaching; understanding and relevance of different coaching philosophies and models in different cultural contexts; equivalency of qualifications and coach credentials, as well as questions over standards and governance, as part of a wider debate around professionalization. Coaching then, as with the transfer of knowledge and professionalization in other disciplines, is not immune to ethnocentricity.
Through a combination of adopting a meta-analysis of coaching, supported with narratives of coaching practice drawn from different socio-political/cultural contexts, the aim of this book is to challenge current knowledge, understanding and norms of how coaching is, or should, be practised in different cultural contexts. This book will provide a foundation for further research in coaching as an academic field of study and as an emerging profession. It will resonate with critical scholars, coach educators, and coach practitioners who want to develop their praxis and enhance their reflexivity and be of interest to researchers, academics, and students in the fields of business and leadership, human resource development, organizational learning and development, mentoring and coaching.
Part 1: A Meta-Analysis of Coaching: Roots, Theories and Models Examined through a Critical Lens
1. Introduction
2. A Meta-Analysis of Coaching: Identifying the Main Phenomena within the Field
3. Unpacking the Needs of Coaching (Demand vs Supply of Coaching)
Part 2: Coaching in Practice: Tensions and Dilemmas in Gaining Entry to the Field and Practising as a Credible Coach in Different Contexts
4. Coaching Qualifications, Credentials and Governance
5. Narratives of Coaching in Different Contexts
6. Narratives of being a Customer and Consumers of Coaching Conversations
7. Reflexivity and Reflective Practice in　Coaching: How Coaches Learn and Develop from their Practice
Part 3: Contemporary Debates and Dilemmas: Coaching as a Business vs Coaching as a Respected Profession
8. Tensions between the Business of Coaching and the Development of a Profession
9. Reflecting Back looking Forward: Speculating on the Future for Coaching
Biography
David Lines is the owner founder of David Lines & Associates, Singapore.
Christina Evans is Deputy Director in the Business School at the University of Roehampton - London, UK.
"This expert and wide-ranging work defines coaching while illuminating its difference to other personal and developmental business approaches. It charts the historical evolution of coaching as a profession and speculates upon its future development. This book will enhance your appreciation of what you offer as a coach, raise to mind the models and influences that shape your practice, while illuminating how you might develop yourself as a coach and develop your coaching as a business. As an interesting aside it will locate you and what you offer within the global community and business of coaching. The expanding market of the Middle East and Asian context of coaching is likewise appraised. Simply, this book is essential reading for practising coaches and progressive teachers of coaching alike." Professor Paul Barber, Middlesex University, UK
