1st Edition

Personal Branding for Entrepreneurial Journalists and Creative Professionals

By Sara Kelly Copyright 2017
    230 Pages 83 B/W Illustrations
    by Routledge

    230 Pages 83 B/W Illustrations
    by Routledge

    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

    Table of Contents

    Chapter 1 1 The Changing Employment Marketplace

    Chapter 2 Creativity and Entrepreneurship

    Chapter 3 Branding Basics

    Chapter 4 Make It Personal

    Chapter 5 Your Story and Your Audience

    Chapter 6 Claim Your Name

    Chapter 7 Create Content

    Chapter 8 Distribute Content

    Chapter 9 Skills and Techniques

    Chapter 10 Measure and Manage Your Brand

    Chapter 11 The Branded Life

    Resources

    Biography

    Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

    Creativity is the commodity of the future.  Technology has led to a seismic change in the types of work and the types of workers in the creative economy.  Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.

    -Linda Bloss-Baum, Adjunct Instructor, American University, USA