1st Edition
The Presidency and Social Media Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.
This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
Foreword
[Thomas E. Patterson]
Preface
Part 1: Media Use: Political Engagement & Digital Democracy
- Discourse, Disruption, and Digital Democracy: Political Communication in the 2016 Presidential Campaign
- Social Media, News Platforms, and Partisan Exposure: Voters’ Media Preferences During the 2016 Presidential Campaign Season
- Trump Supporters vs. Republican Voters: How Frustration with the Media Separated the GOP in 2016
- Online Communication Regarding Ohio’s 2016 Presidential Primary
- Foreign Policy and Presidential Elections: A Look at the Iowa Caucuses
- The Effects of Political Social Media Use on Efficacy and Cynicism in the 2016 Presidential Election: Exploring the Possibility of a Reinforcing Spiral
- Streaming entertainment and talking politics: Social television in the shaping of online and offline political talk during the 2016 campaign
- The Verbal Tone of the 2016 Presidential Primaries: Candidate Twitter, Debate, and Campaign Speech Rhetoric
- Themes in Candidate Messaging on Twitter During the ‘Invisible’ Presidential Primary
- Rhetoric in a Transmedia Storytelling Campaign: How Trump Deployed the Paranoid Style in 2016
- Humor use and Policy Mentions in Candidate Interviews across Talk-show Sub-Genres in the 2016 Presidential Election
- Donald Trump and the "Oxygen of Publicity": Branding, Social Media, and Traditional Media
- The Infographic Election: The Role of Visual Content on Social Media in the 2016 Presidential Campaign
- Tweets as Tools: Exploring the Campaign Functions of Candidates’ Tweets in the 2016 Presidential Campaign
- Internet Memes as Polyvocal Political Participation
- Engaged Brigade: Digital Platforms and Millennial Engagement in the 2016 Election
- Donald Trump and the Late-Night Political Humor of Campaign 2016: All The Donald, All the Time
[Dan Schill and John Allen Hendricks]
[Michael A. Beam, Paul M. Haridakis, Myiah J. Hutchens, and Jay D. Hmielowski]
[Sharon E. Jarvis and Jay T. Jennings]
[Jeffrey H. Kuznekoff, Leland G. Spencer, and Robert N. Burt]
Part 2: Media Effects: Traditional Media & Social Media Distribution
[Raluca Cozma]
[Benjamin R. Warner, Molly M. Greenwood, Freddie J. Jennings, and Josh C. Bramlett]
[Sarah Krongard and Jacob Groshek]
Part 3: Candidate Discourse in Social Media: Image, Tone, & Rhetoric
[David Lynn Painter and Katherine Rizzo]
[Kate Kenski and Christine R. Filer]
[Zac Gershberg]
[Dannagal G. Young and Johanna M. Lukk]
Part 4: Social Media Messaging: Candidate Branding & Agenda Setting
[Sarah Oates and Wendy W. Moe]
[Terri L. Towner]
[Thomas Kim Hixson]
Part 5: Social Media Content: Political Participation & Humor
[Andrew S. Ross and Damian J. Rivers]
[Alison N. Novak]
[Stephen J. Farnsworth, S. Robert Lichter, and Deanne Canieso]
Biography
Dan Schill is Associate Professor in the School of Communication Studies and Affiliate Professor in Political Science at James Madison University, where he teaches courses in advocacy, political communication, research methods, and media and politics. His research focuses on communication, politics, media, and technology.
John Allen Hendricks is Chair of the Department of Mass Communication and Professor at Stephen F. Austin State University, where he teaches courses in communication theory, research methods, First Amendment law, and media and politics. Dr. Hendricks has authored/edited more than ten books on the topics of media/politics, social media/new media technologies, and the broadcasting industry.
'The Presidency and Social Media is the essential and authoritative guide on the use and impact of social media in the 2016 presidential campaign. This impressive and comprehensive volume exposes the good, the bad, and the ugly influence of social media in 2016 but also provides clues to future campaigns. The volume, without question, is the go to source for understanding the evolving role of media in political campaigns.' - Robert E. Denton, Jr., W. Thomas Rice Chair, Pamplin College of Business and Head Department of Communication, Virginia Tech
'Social media played an unprecedented—and complicated—role in the 2016 presidential election. Schill and Hendricks have assembled work by impressive scholars that examines this phenomenon from multiple perspectives. The volume is relevant beyond the electoral context, as the tactics employed in the campaign have carried over to governing in unanticipated ways. This rich and comprehensive work is destined to be a landmark in studies of social media, especially as scholars, practitioners, and the public seek to understand the consequences of social-media driven elections and "government by tweet."' - Diana Owen, Associate Professor of Political Science, Georgetown University