1st Edition

Aids: Effective Health Communication For The 90s Effective Health Communicaton for the 90's

Edited By Scott C. Ratzan Copyright 1993
    296 Pages
    by Routledge

    296 Pages
    by Routledge

    Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.

    Introduction: Health Communication and AIDS: Setting the Agenda; 1: AIDS: Effective Health Communication; 1: Developing Strategic Communication Campaigns for HIV/AIDS Prevention; 2: Health Communication as Negotiation: The COAST Model and AIDS; 3: The Role of Care Partners in Managing AIDS Patients' Illness: Toward a Triadic Model of Health Care Delivery; 4: The Paradox of Accurate Information Increasing the Fear of AIDS; 5: Responses from the Street: ACT UP and Community Organizing Against AIDS; 2: AIDS: Communication, Education, and the Media; 6: Perceived Control in the Age of AIDS: A Review of Prevention Information in Academic, Popular, and Medical Accounts; 7: AIDS in the Media: Entertainment or Infotainment; 8: Crisis in Communication: Coverage of Magic Johnson's AIDS Disclosure; 3: AIDS: The Cutting Edge of Awareness, Action, and Policy; 9: Freedom of the Press to Cover HIV/AIDS: A Clear and Present Danger?; 10: Communication Disorders in Adults with AIDS; 11: Neurosurgical Professionalism and Care in the Treatment of Patients with Symptomatic AIDS; 12: Adolescents and HIV: Two Decades of Denial; 13: Thinking Globally, Acting Locally: AIDS Action 2000 Plan; Afterword Communication and Prevention—They Are All We Have

    Biography

    Scott C. Ratzan