First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.
Biography
Richard A. Winett Virginia Polytechnic Institute and State University
"...both stimulating and useful....The book's prevailing style is intriguing. Not only does Winett present relevant theory and research in each area, he does it as informal discussion. It is as though he is talking with students and colleagues about the state of the science of communication psychology....In short, this book represents a pioneering effort..."
—Community Psychologist"...an exciting, speculative book written by an author with obvious personal and professional commitment to his area."
—Behavior Changes"The clarity and simplicity with which important ideas are presented renders this book extremely valuable to upper-division undergraduates and graduate students from a variety of disciplines where questions of public influence are addressed."
—CHOICE
