1st Edition

Ethics and Professional Persuasion A Special Double Issue of the journal of Mass Media Ethics

By Ralph D. Barney Copyright 2001

    Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

    Volume 16, Numbers 2 & 3, 2001
    Contents:
    Foreword. C.W. Marsh, Public Relations Ethics: Contrasting Models From the Rhetorics of Plato, Aristotle, and Isocrates. L. Wilkins, C. Christians, Philosophy Meets the Social Sciences: The Nature of Humanity in the Public Arena. J. Black, Semantics and Ethics of Propaganda. S.B. Cunningham, Responding to Propaganda: An Ethical Enterprise. S. Baker, D.L. Martinson, The TARES Test: Five Principles for Ethical Persuasion. T. Cooper, T. Kelleher, Better Mousetrap? Of Emerson, Ethics, and Postmillennium Persuasion. K. Fitzpatrick, C. Gauthier, Toward a Professional Responsibility Theory of Public Relations Ethics. R.I. Wakefield, C.F. Barney, Communication in the Unfettered Marketplace: Ethical Interrelationships of Business, Government, and Stakeholders. CASES AND COMMENTARIES:Was Microsoft's Ad Unacceptably Deceptive. BOOK REVIEWS: D.K. Shurtleff, God Is Not Dead, Nor Doth He Sleep. M.M. Monahan, Unplug the Simplicity Drug. P.M. Lester, Ted Koppel: We Hardly Want to Know Ye.

    Biography

    Ralph D. Barney