1st Edition
Inviting Latino Voters Party Messages and Latino Party Identification
By Stacey L. Connaughton
Copyright 2005
224 Pages
1 B/W Illustrations
by
Routledge
222 Pages
1 B/W Illustrations
by
Routledge
250 Pages
1 B/W Illustrations
by
Routledge
Also available as eBook on:
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;
Biography
Stacey L. Connaughton