280 Pages
by
Routledge
280 Pages
by
Routledge
Also available as eBook on:
Describes the changing life of the city and its inhabitants during the final decades of the twentieth century and examines the complex forces at play in the search for modernity. The author presents us with four case studies of how the city is marketing and selling itself (including its refurbishment for the 2008 Olympic bid) and concludes that Beijing's urban image construction may provide an avenue for opposition groups to challenge the hegemony of those in power.
1. Introduction 2. Selling the Chinese City: Theory and Practice of Urban Imagine Construction 3. Selling the Past: Nationalism and the Commodification of History at Yuanmingyuan 4. The Malling of Wangfujing: Commercial Redevelopment in the Selling of Places 5. Staging the Event-City: Olympics, Anniversaries, and the Politics of City Marketing 6. Contested Visions: Resistance, Subversion, and the Politics of Urban Redevelopment 7. The Making and Selling of Beijing Bibliography
Biography
Anne-Marie Broudehoux
'This fascinating book offers a thought-provoking case study of global consumerism as a dominant ideology, focusing specifically on its effects on Beijing and shedding light on the intertwining dynamics of spatial transmutation and social change' - Maurizio Marinelli, The China Journal, January 2008
