MediaSport

Part one THE MEDIASPORT PLAYING FIELD 1 Playing the MediaSport Game 2 MediaSport: Technology and the Commodification of Postmodern Sport 3 MediaSport Studies: Key Research and Emerging Issues Part two MEDIASPORT INSTITUTIONS 4 Circuits of Promotion: Media, Marketing and the Globalization of Sport 5 The Evolving Television Sports Marketplace 6 Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing 7 Sports Journalism, Ethics, and Olympic Athletes’ Rights Part three MEDIASPORT TEXTS 8 Come Together: Sport, Nationalism, and the Media Image 9 The Sports Hero Meets Mediated Celebrityhood 10 Race and Ethnicity in US Sports Media 11 The Media Image of Sport and Gender 12 Media Treatment of Female Athletes: Issues of Gender and Sexualities 13 Prometheus Unbound: Constructions of Masculinity in Sports Media Part four MEDIASPORT AUDIENCES 14 Reading the Sports Media Audience 15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage 16 Violence and the Enjoyment of Media Sports 17 Extending the Sports Experience: Mediations in Cyberspace

Biography

Lawrence A.Wenner is Professor of Communication and Director of the Sports and Fitness Management Graduate Program at the University of San Francisco.

'Bolstered by an all-star cast of contributors, Mediasport shatters existing myths about the varied forms of media that interpret sport for the public. Read this book and you will never view sport in the same fashion again.' - Patricia A. Alder, University of Colorado, Denver, and Peter Adler, University of Denver

'The authors have done a masterful job of presenting strong sociological theory with relevant practical applications.' - Judith Bischoff, Northern Illinois University