1st Edition

Consumption, Identity and Style Marketing, meanings, and the packaging of pleasure

Edited By Alan Tomlinson Copyright 1990

    First Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in today’s consumer culture. In 1986 one measure of people’s use of time in Britain identified television watching as the major activity for both men and women outside paid employment and sleeping.

    1 Introduction: Consumer culture and the aura of the commodity PART ONE Trends in consumption and leisure 2 Marketing dreams: The political elements of style 3 Home fixtures: Doing-it-yourself in a privatized world PART TWO The visual media and consumption 4 Television and citizenship: In defence of public broadcasting 5 Innocence and manipulation: Censorship, consumption, and freedom in 1980s Britain PART THREE Consumer culture(s) and the market—some case studies 6 What’s next?: Fashion, foodies, and the illusion of freedom 7 Mills and Boon: The marketing of moonshine 8 Tainted love: The influence of male homosexuality and sexual divergence on pop music and culture since the war 9 Frankie said: But what did they mean? 10 Making popular music: The consumer as producer 11 ‘If you can’t stand the heat get off the beach’: The United Kingdom holiday business 12 Holidays for all: Popular movements, collective leisure, and the pleasure industry

    Biography

    Alan Tomlinson works in the Chelsea School, Brighton Polytechnic, where he coordinates the Research Division and also acts as the Director of the Leisure Research Unit.