This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes.
Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger.
The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.
1. Introduction; 2. Historical Context; 3. Processes of text typeface design: An Introduction; 4. Trajectorizing; 5. Homologizing; 6. Attenuating; 7. Discussion; 8. Conclusion
Biography
Michael Harkins is Associate Professor of Graphic/Digital/Communication Design at University of Leeds.
