1st Edition

Entrepreneurship for Engineers

By Kenji Uchino Copyright 2010
    366 Pages 147 B/W Illustrations
    by CRC Press

    366 Pages
    by CRC Press

    Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise, will likely see good times—if they start up right. However, many young researchers hesitate to set up their own company. Written by an electrical engineer with more than nineteen years of successful business experience, Entrepreneurship for Engineers covers every aspect you must master to become a savvy entrepreneur.

    The author provides coverage of the fundamentals of global economies, accounting, finance, and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author answers:

    • How to start up a company
    • How to create product lines
    • How to collect venture capital
    • How to write successful R&D proposals
    • How to apply forward thinking
    • How to keep cash flowing in a small firm

    Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may find in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.

    Industrial Evolution – Why small high-tech entrepreneur?

    Necessity of New Industrial Viewpoints

    Entrepreneurial Mind

    Background of the Case Study

    Best Selling Devices –How to commercialize your invention in a real world?

    Three Creativities

    Technological Creativity

    Product Planning Creativity

    Marketing Creativity

    Corporation Startup – How to establish your company?

    The Founder and Team

    Legal Procedure

    Business Plan – How to persuade the investors?

    Executive Summary

    Management and Organization

    Product/Service

    Marketing Plan

    Operating and Control Systems

    Growth Plan

    Financial Plan

    Corporate Capital and Funds– How to find financial resources?

    Debt and Equity – Financial resources at the sart-up stage

    Research Funds – How to write a successful proposal

    Corporate Operation – Survival skills in accounting and financial management

    Accounting Management – Sales and Payroll

    Financial Management – Fundamentals of Finance

    Quantitative Business Analysis – Beneficial tools for business

    Linear Programming

    Program Evaluation and Review Technique (PERT)

    Game Theory

    Marketing Strategy – Fundamentals of Marketing

    Marketing Research

    Portfolio Model

    Marketing Mix 4 Ps

    Intellectual Properties – How to protect the company’s technology?

    Intellectual Properties

    Why Is Intellectual Property Important?

    Patent Preparation

    Patent Infringement (Lawsuit)

    Human Resources – Who should we hire?

    Legal Issue Essentials in HR Management

    Employee Collection

    International Employees

    Human Resources Management in the USA and Japan

    Business Strategy – Why important, and how to set-up?

    The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis

    "Step" Four-Force Analysis for External Environment

    Five Force Analysis for Proximate Environment

    Business Strategy Format

    Business Strategy Case Study I: MMI’s Expansion

    Business Strategy Case Study II: MMI’s Restructuring

    Corporate Ethics – Keep it in your mind!

    Ethics and Morals

    Ethics, Law, Religion, and Education

    Business Ethics

    Comparison in Corporate Ethics between the U.S. and Japan 

    Now It’s Your Turn – Future of your company

    Review of Key Points

    Business Globalization

    Case Study: Product Promotion in Japan

    Index

    *Each chapter contains a chapter summary, practical exercise problems, and references

    Biography

    Kenji Uchino