The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
The Coronary Heart Disease Pandemic in the Twentieth Century: Emergence and Decline in Advanced Countries
The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market
June 01, 2018
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your...
Prakash Srinivasan Timiri Shanmugam
March 15, 2018
This book is an introduction to cancer treatment, the basics of radio- and chemotherapy, drug actions, the eradication of cancer cells, and the origins and persistence of pharmacological and toxicological effects of drugs. It further provides ideas for research based on knowledge of cancer...
William G. Rothstein
December 26, 2017
This book demonstrates that a pandemic of coronary heart disease occurred in North America, western and northern Europe, and Australia and New Zealand from the 1930s to about 2000. At its peak it caused more deaths than any other disease. The book examines and compares trends in coronary heart...
Liam J. Donaldson, Paul Rutter
October 09, 2017
Donaldsons’ Essential Public Health has been in continuous print for 35 years, evolving through successive editions. This unrivalled record of success for a textbook of public health shows the enduring appeal of its content, style, and accessibility to generations of students and practitioners. For...
Emmanuel A. Kornyo
September 07, 2017
Solving intractable biotechnological questions of evolution, medicine, and genetics is now easier due to methods permitting the rapid analysis of molecular sequence data. These advances have exposed ethical and policy concerns. How would genomic information be used and by whom? Should individuals...
May 24, 2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need?...
November 05, 2015
The impressive progress of medical science over the nineteenth and twentieth centuries has tended to overshadow the art of caring for the patient and their families. This book aims to restore the balance by examining practical ways in which the arts can help health professionals to understand the...
Costas S. Constantinou
May 15, 2014
This inspirational new text covers the basic principles of the sociology of health and illness in an eminently readable way. By creatively employing the fictitious character of Frank Bennet, a new medical student, who cannot understand why he has to attend so many sessions in sociology in order to...
Jill Gordon, Jane MacNaughton, Carl Edvard Rudeback
December 31, 2013
This fourth volume in the Companion to Medical Humanities series contemplates the challenge of the prognosis, of looking ahead, wondering what will happen, and attempting to make sense of life and death....
Pekka Louhiala, Iona Heath, John Saunders
December 31, 2013
This third volume in the Companion to Medical Humanities series considers the concept of treatment as an active process which produces an outcome, be it effective, inappropriate or inadequate. It invites the reader to examine the relevance of the patients' belief in any given treatment and their...
Elaine Powley, Roger Higson
June 21, 2013
The first edition of The Arts in Medical Education outlined the principles and methods for using arts resources in teaching aspects of the medical curriculum. The second edition has been expanded with new chapters, which enliven and enhance the teaching of some of the more challenging areas of...
Jeffers Steven, Michael E Nelson, Vern Barnet, Michael C Brannigan
December 17, 2012
This extraordinary compendium of religious traditions is invaluable to all healthcare providers. The user-friendly resource contains specific and detailed information on faith traditions vital for providing optimal spiritual care in a clinical setting. A series of inspirational introductory...
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