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Kansei Innovation: Practical Design Applications for Product and Service Development: A Sampler

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This free resource brings together 3 chapters from Kansei Innovation: Practical Design Applications for Product and Service Development.

Kansei Innovation: Practical Design Applications for Product and Service Development by Mitsuo Nagamachi, Anitawati Mohd Lokman

In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use.

This free resource contains:

Chapter 1 - What Is Kansei?
Chapter 3 - Kansei Service Innovation
Chapter 5 - Activating Kansei in Product Development

As an extra bonus, the collection also includes a 20% discount voucher off this title!

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