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Kansei/Affective Engineering: A Sampler

Please enter your details to receive your free copy of Kansei/Affective Engineering: A Sampler. This free resource brings together 3 chapters from Kansei/Affective Engineering.

Kansei/Affective Engineering by Mitsuo Nagamachi

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

This free resource contains:

Chapter 8 - Kansei/Affective Engineering and Web Design
Chapter 9 - Kansei/Affective Engineering for the European Fast-Moving Consumer Goods Industry
Chapter 11 - Kansei, Quality, and Quality Function Deployment

As an extra bonus, the collection also includes a 20% discount voucher off this title!

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