Author Directions: Understanding LinkedIn and How to Effectively Utilise It: Advice and tips for getting to grips with LinkedIn

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The world of social networking can be a daunting place and knowing what content to share on what platform is vital in ensuring you reach the correct audience. It is important to promote yourself as well as your work, and the information you share can have a huge impact on your success.

The question is, what should you share on LinkedIn? What content will be the most effective to promote yourself to your connections? The aim of this guide is to answer those questions and improve your understanding of what LinkedIn is, how it differs from other social networking platforms and how to use it to effectively promote yourself and your work.

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