Author Directions:Navigating your success with SEO & Discoverability

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Search Engine Optimisation (SEO) and discoverability aren’t just technical jargon to make your head spin, they are crucial concepts to an active online presence.

SEO is defined in Marketing the Basics as ‘optimizing web pages to ensure they appear in the top 10 results of search engine indexes for specific keywords’. Discoverability refers to the ease with which users can discover content. If you can understand SEO and therefore discoverability, your content will be seen more often, which, in turn, will positively affect the sales of your book.

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