2nd Edition

The Manager's Guide to Competitive Marketing Strategies, Second Edition

By Norton Paley Copyright 1999

    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
    The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
    You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

    Features
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    Strategy and its Basic Principles
    Competitive Strategies in Action
    Framework for Competitive Analysis
    External Analysis
    Internal Analysis
    Marketing Research and Planning
    Developing a Marketing Intelligence System
    Marketing Research Techniques
    Strategic Marketing Planning
    Developing the Marketing Plan
    Specific Competitive Strategic
    Market Strategies
    Product/Service Strategies
    Pricing Strategies
    Promotion Strategies
    Distribution Strategies
    A Global Marketing Perspective and Strategy Teams
    Appendix:
    Checklist for Developing Competitive Strategies

    Biography

    Norton Paley

    "This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies."
    --European Foundation for Management Development
    Promo Copy
    "The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution
    nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution