2nd Edition

Renovating Your Writing Shaping Ideas and Arguments into Clear, Concise, and Compelling Messages

By Richard Kallan Copyright 2018
    190 Pages
    by Routledge

    190 Pages
    by Routledge

    Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.

    CONTENTS

    INTRODUCTION

    PART I Strategies, Tactics, and Tips

    Chapter 1 Constructing Sentences

    Chapter 2 Constructing Paragraphs and Pages

    Chapter 3 Fortifying Sentences, Paragraphs, and Pages

    Chapter 4 Adding the Finishing Touches

    PART II ADDITIONAL TOOLS

    Chapter 5 Rating Your Readability

    Chapter 6 Learning to Write Cogently

    About the Author

    Biography

    Richard Kallan chairs the Communication Department at California State Polytechnic University, Pomona. He has taught writing at several colleges, including the University of Southern California (USC Marshall School of Business) and the University of California, Santa Barbara (Writing Program). Over the years, he has instructed courses spanning four disciplines: communication studies, journalism, English, and business.

    "Without a doubt, this is the best book for improving one’s writing. Dr. Kallan focuses on big picture strategies and tactics while also providing methods and tips for composing sentences and paragraphs. Throughout the book, Dr. Kallan gives specific examples of what makes writing good and what makes writing bad. This book should be required reading for all. "

    -Tina McCorkindale, CEO, Institute for Public Relations