1st Edition

Academics Going Public How to Write and Speak Beyond Academe

Edited By Marybeth Gasman Copyright 2016
    154 Pages
    by Routledge

    154 Pages
    by Routledge

    Academics Going Public makes the case for academics to enter the public sphere and simultaneously gives them the tools to do so. This important book helps faculty members who want to become more active on a national scale and would like to move beyond publication in scholarly journals and books. Expert contributors explore how to have a voice about salient higher education issues and engage traditional media, new medias, policymakers, funders, and the general public. Chapters offer best approaches and concrete strategies for diverse audiences, helping faculty have an impact on society by becoming more publicly engaged and writing for broader audiences in more inclusive ways. This critical guide also covers strategies for confronting obstacles academics might encounter along the way and presents tactics for responding to controversy and backlash.

    Chapter 1: Introduction

    Marybeth Gasman

    Chapter 2: Professors and the Press

    Scott Jaschik

    Chapter 3: Writing Opinion Articles

    Donald E. Heller

    Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking

    Terrell L. Strayhorn

    Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:

    Richard J. Reddick

    Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation:

    Dafina-Lazarus Stewart

    Chapter 7: Social Media Use for Survey Distribution
    Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry

    Chapter 8: How to Write an Influential Press Release

    Kat Stein

    Chapter 9: Handling Hecklers, Controversy, and Backlash

    Marybeth Gasman

    Chapter 10: Concluding Thoughts

    Marybeth Gasman

    About the Contributors

    Biography

    Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.

    "Whether a reader is more comfortable with traditional media or with reaching out through social media, this compilation has something for everyone...This book was written primarily by and aimed at scholars in the field of higher education, but the lessons contained in it are applicable across all disciplines."

    -- Kristina Killgrove, Assistant Professor of Anthropology, University of West Florida