1st Edition
LatinX Voices Hispanics in Media in the U.S
LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
Table of Contents
Unit 1 - Immigration and the Emergence of Hispanic Periodicals in the U.S.
Chapter 1: Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S.
Chapter 2: Paving the Way: Hispanic Newspapers in the U.S. before World War II
Chapter 3: Extra! Extra! Bold, Vibrant and Punchy: Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age
Unit 2 - Hispanic and LatinX Artists in Media
Chapter 4: Hollywood’s Bronze Screen: Hispanics and Latinos in U.S. Films
Chapter 5: El Ritmo Latino: Hispanic/LatinX Music Influences in the U.S.
Chapter 6: Hispanic/LatinX Art in the U.S.: Past and Present
Unit 3 - The LatinX Impact on Electronic and Digital Media
Chapter 7: From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S.
Chapter 8: From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S.
Chapter 9: Connecting with ‘Mi Gente’: Hispanic/LatinX Influencers, Entrepreneurs and Consumers Online
Unit 4 - Reaching Hispanic/LatinX Audiences
Chapter 10: The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use
Chapter 11: Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S.
Chapter 12: Don’t Forget the Brasileiros: Reaching the Brazilian Audience
Unit 5 - Management, Diversity and Language
Chapter 13: Behind the Scenes: Decision Makers in the Growing Hispanic/LatinX Media Market
Chapter 14: Representations of ‘La Raza’: Stereotypes, Gender Issues and the Impact of Images in Media
Chapter 15: Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills
Biography
Katie Coronado, M.A., is a journalist and associate instructor of broadcast journalism, radio-television and Hispanic Media. After working in both English- and Spanish-language media more than 13 years, NSC appointed her to the instructor position in 2011. She currently teaches news writing as well as on-air delivery. As part of her commitment to educating the next generation of journalists, she launched the university’s first Spanish-language course. Knightly Latino, which offers students an outlet to cover issues of interest to the Latino community in both English and Spanish. She has also helped pave the way with the School’s Hispanic Media Initiative which includes the first Hispanic/Latino Media Certificate to help introduce students to work on air and behind the scenes in a multicultural environment. Coronado is also a NATPE fellow. Additionally, she participated and coordinated in the Broadcast Education Association’s first ever "Air Check en Español" panel at the NAB/BEA convention. She continues to work as a bilingual freelance reporter which helps her bring real-world experience into the classroom. During her free time she enjoys spending time with her family and traveling to new places.
Erica Rodríguez Kight, Ph.D., teaches courses in journalism, radio-TV and Hispanic media at the University of Central Florida Nicholson School of Communication. She is also part of the UCF NSC Hispanic Media Initiative. Kight previously worked as a newspaper reporter, TV news
assignment editor and TV news reporter. Kight completed her undergraduate studies in English Literature at Florida State University and later earned graduate degrees in Mass Communication from the University of Florida. As a journalist, she won several awards for her work, including
recognitions from Florida AP Broadcasters, the Society of Professional Journalists, and the Florida Emergency Preparedness Association. In her free time, Kight enjoys traveling and spending time with her family.
LatinX Voices lends context to the fruits of Hispanics in American media. This carefully crafted book allows us to palpate the heartbeat of immigration, contemplate the seeds of generational efforts, and smell the rising dough of a media environment fueled by its diverse and tireless soul.
-Julián Rodríguez, University of Texas at Arlington, USA
