1st Edition

Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland The nature and extent of consumer advertising in the Soviet Union, Poland

By Philip Hanson Copyright 1974
    182 Pages
    by Routledge

    182 Pages
    by Routledge

    This title was first published in 1974.

    1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions