Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”

    The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.
    Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines,
    Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

    CHAPTER 1
    Challenges in International Business
    CHAPTER 2
    THE CULTURE CHALLENGE IN INTERNATIONAL BUSINESS
    CHAPTER 3
    THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL
    INVESTMENT
    CHAPTER 4
    The Monetary System in the International Arena
    CHAPTER 5
    International Economic Integration
    CHAPTER 6
    Government, Law, and Political Risk in International Business
    CHAPTER 7
    Global Strategic Planning
    CHAPTER 8
    ENTERING THE INTERNATIONAL MARKET
    Chapter 9
    International marketing
    CHAPTER 10
    INTERNATIONAL ACCOUNTING, FINANCE AND TAXATION
    CHAPTER 11
    International Operations Management
    CHAPTER 12
    STRATEGIC HUMAN RESOURCE MANAGEMENT OF INTERNATIONAL ASSIGNMENTS
    Chapter 13
    Doing Business in the Industrialized Countries
    Chapter 14
    Doing Business in the Newly Emerging Economies
    CHAPTER 15
    Business Behavior in Europe’s Single Market
    Chapter 16
    Doing Business in the Developing Countries

    Biography

    Marios I. Katsioloudes