1st Edition
Consumer Behaviour Analysis Critical Perspectives on Business and Management
Edited By Gordon Foxall
1416 Pages
by
Routledge
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making
This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski
