Business & Management

Hospitality & Tourism Management

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Tourism Marketing: A Strategic Approach

Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...

The Indian Hospitality Industry: Dynamics and Future Trends

Sandeep Munjal, Sudhanshu Bhushan
August 15, 2017

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry:...

Sustainable Viticulture: The Vines and Wines of Burgundy

Claude Chapuis
July 17, 2017

Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world, this new volume showcases the wine-growing culture of Burgundy. Sustainable Viticulture: The Vines and Wines of Burgundy covers the rich history and culture of the wine growing tradition of the...

Aeromedical Transportation: A Clinical Guide

T. Martin
June 29, 2017

Still the only book published anywhere in the world which is devoted entirely to the principles of aeromedical transport, Aeromedical Transportation has rightly become known as the sole reference for the industry. This second edition has been radically revised and updated; featuring the latest...

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari
June 19, 2017

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create...

Wilderness of Wildlife Tourism

Johra Kayeser Fatima
May 02, 2017

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American...

Women and Travel: Historical and Contemporary Perspectives

Catheryn Khoo-Lattimore, Erica Wilson
April 03, 2017

Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and...

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)

Frederick J. DeMicco
March 13, 2017

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at...

Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry

Salleh Mohd Radzi, Mohd Hafiz Mohd Hanafiah, Norzuwana Sumarjan, Zurinawati Mohi, Didi Sukyadi, Karim Suryadi, Pupung Purnawarman
December 14, 2016

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism managementii)...

Management Science in Hospitality and Tourism: Theory, Practice, and Applications

Muzaffer Uysal, Zvi Schwartz, Ercan Sirakaya-Turk
July 06, 2016

Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections....

The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
July 06, 2016

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and...

Human Resource Management in a Hospitality Environment

Jerald Chesser
May 25, 2016

This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities. This up-to-date textbook provides the information...

Conferences

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