Conservation, Tourism, and Identity of Contemporary Community Art: A Case Study of Felipe Seade’s Mural "Allegory to Work”
Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry
The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation
Virginia Santamarina-Campos, María Ángeles Carabal-Montagud, María de Miguel-Molina, Blanca de Miguel-Molina
December 05, 2017
This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and...
Nilanjan Ray, Dilip Kumar Das, Raj Kumar
August 17, 2017
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism...
Sandeep Munjal, Sudhanshu Bhushan
August 15, 2017
India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry:...
June 29, 2017
Still the only book published anywhere in the world which is devoted entirely to the principles of aeromedical transport, Aeromedical Transportation has rightly become known as the sole reference for the industry. This second edition has been radically revised and updated; featuring the latest...
June 19, 2017
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create...
Johra Kayeser Fatima
May 02, 2017
Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American...
Catheryn Khoo-Lattimore, Erica Wilson
April 03, 2017
Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and...
Frederick J. DeMicco
March 13, 2017
Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at...
Salleh Mohd Radzi, Mohd Hafiz Mohd Hanafiah, Norzuwana Sumarjan, Zurinawati Mohi, Didi Sukyadi, Karim Suryadi, Pupung Purnawarman
December 14, 2016
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism managementii)...
Muzaffer Uysal, Zvi Schwartz, Ercan Sirakaya-Turk
July 06, 2016
Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections....
Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
July 06, 2016
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and...
May 25, 2016
This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities. This up-to-date textbook provides the information...
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