Dr. R. B. Smarta

Biography

Dr. R. B. Smarta (M.Sc. MMS. PhD. FRSA) is the Founder and Managing Director of Interlink Marketing Consulting Pvt. Ltd. He has been a reputed consultant, corporate trainer and mentor for corporations in Pharmaceutical, Nutraceutical, Wellness, Healthcare and Life Sciences industry for over three decades. Dr. Smarta received his PhD. in Management Sciences in 1982 from University of East Georgia. He is affiliated with IFRSA (Fellow of the Royal Society of Arts) by RSA, UK, CMC (Certified Member of Consultants) by IMCI.

Dr. Smarta is a faculty in leading management institutions namely, JBIMS (Bajaj Institute of Management Studies), NMIMS (Narsee Monjee Institute of Management Studies), IIM (Indian Institute of Management), Indore, and Pharmacy College, Manipal, and a Guide to Ph.D. students. He has been a board member of HADSA which is a part of IADSA (International Alliance Dietary/ Food Supplement Associations) along with being an Editor for HADSA’s publication Nutrascope.

He has made considerable contribution to International Pharmaceutical Federation (FIP), Delhi Pharmaceutical Trust (DPT), All India Drugs Control officer’s confederation, AIDCOC, IPA (Indian Pharmaceutical Association) for their projects inclusive of ‘Project Concern’. He has addressed many national and international seminars organized by IDMA, OPPI, Nutra India, FICCI, HADSA - Nutraceutical summits, Nutracon – Hongkong, Strategic Management at IBC–Singapore, FIP at Amsterdam, Ayurvedic Congress etc.
Dr. Smarta is an author for two research books, Strategic Pharmaceutical Marketing and Revitalizing the Pharmaceutical Business. He has co-authored for the book (Mega) Market—in German and English and was recently a contributing author for Innovation of Healthy and Functional Foods. His articles have been published in renowned publications like Pharma Pulse, Modern Pharmaceuticals, Pharmabiz, Express Pharma, Hindu, Business Today, Outline Today, etc.

Education

M.Sc. in Organic Chemistry (Drugs) from University of Nagpur (1967)
Ph.D. in Management Sciences from University of East Georgia (1982)
MMS from JBIMS, University of Mumbai (1972)

Books