Dr. Mallach has taught in the information systems field since 1984. In addition, he has had a long and varied career in the information technology industry - before this time, during a break from teaching in 1998-2003, and on a part-time basis while teaching. This exposure to real-world practice, which continues today, gives him a perspective on information systems that is impossible to obtain through academic pursuits alone. This book reflects that perspective.
B.S.E., Princeton University
M.B.A., Boston University
Ph.D., Massachusetts Institute of Technology
Areas of Research / Professional Expertise
Dr. Mallach's research has three main focus areas:

- The role of consultants and industry analysts in the information systems industry and how vendors should work with them. He was a co-founder of Kensington Group, Inc., the first analyst/consultant relations consultancy, and wrote Win Them Over: A Guide to Corporate Analyst Relations, the first and leading book on the topic. A bit of that has made its way into this book, since consultants and analysts are part of the world its readers will land in when they graduate.

- The use of information systems in supporting management decisions. He is also the author of two textbooks on that topic. Some of that expertise has also found its way into this book.

- Information systems conversion and implementation. This book tries to correct some erroneous conventional wisdom that is often repeated elsewhere without a reality check.
Personal Interests
Efrem inherited a love of travel from his parents, whose 1937-38 photographs of the Norwegian coastline were used by the Allies to help plan attacks on German installations there. It is a rare year in which he doesn't set foot on at least four continents. He is also an avid hiker and often finds opportunities to combine the two pursuits.