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World Association for Sport Management Series


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Contemporary Sport Marketing: Global perspectives

Contemporary Sport Marketing: Global perspectives

Forthcoming

James J. Zhang, Brenda G. Pitts
August 09, 2018

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport...

Global Sport Management: Contemporary issues and inquiries

Global Sport Management: Contemporary issues and inquiries

Brenda G. Pitts, James J. Zhang
June 08, 2018

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport...

The Global Football Industry: Marketing Perspectives

The Global Football Industry: Marketing Perspectives

James J. Zhang, Brenda G. Pitts
February 08, 2018

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions...

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