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World Association for Sport Management Series


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Global Sport Business: Managing Resources and Opportunities

Global Sport Business: Managing Resources and Opportunities

1st Edition

Forthcoming

Brenda G. Pitts, James J. Zhang
January 28, 2019

In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success....

Contemporary Sport Marketing: Global perspectives

Contemporary Sport Marketing: Global perspectives

1st Edition

Forthcoming

James J. Zhang, Brenda G. Pitts
October 10, 2018

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport...

Global Sport Management: Contemporary issues and inquiries

Global Sport Management: Contemporary issues and inquiries

1st Edition

Brenda G. Pitts, James J. Zhang
June 08, 2018

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport...

The Global Football Industry: Marketing Perspectives

The Global Football Industry: Marketing Perspectives

1st Edition

James J. Zhang, Brenda G. Pitts
February 08, 2018

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions...

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