Wholesale Distribution Channels: New Insights and Perspectives

1st Edition

Bert Rosenbloom

Routledge
Published January 26, 1994
Reference
ISBN 9781560246183 - CAT# HW11740

For Instructors Request Inspection Copy

USD$67.95

Add to Wish List
FREE Standard Shipping!

Summary

Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:

  • improving sales force effectiveness
  • power relationships in wholesale distribution channels
  • wholesalers’liability for defective products
  • the impact of dominant buyers on wholesaling
  • wholesalers as marketing experts
  • transportation cost-effectiveness
  • profitability of wholesalers in vertical markets

    Readers will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title