Value Dominant Logic: Helping Individuals and Their Companies to Succeed

1st Edition

Gautam Mahajan

Productivity Press
December 19, 2018 Forthcoming
Reference - 208 Pages - 42 B/W Illustrations
ISBN 9780367030575 - CAT# K405453

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Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs have to evolve a "value creation" culture for the company so as to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on value basis.

Value dominant logic is relevant to all of use. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level to show how value is basic to human endeavor, and is not really focused on by any of use, even though we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others.

In order to create value for customers, one must first create value for the providers, including employees, suppliers, the society at large. The goal is to improve the quality of life, such that the well-being of human actors is continuously improved. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

This book provides and paints a much-needed broad and rich canvas in relation to a vital issue for the 21st century – value creation. The book provides executives and practitioners with considerable food for thought. It uses a variety of useful layouts and diagrams in order to make its insightful points and provides many valuable ideas to put into practice.


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