Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches

1st Edition

R. Duncan Luce

Psychology Press
Published June 9, 2014
Reference - 346 Pages
ISBN 9781138003446 - CAT# Y163763
Series: Scientific Psychology Series

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Summary

This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

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